Gucci 2015 Spring Summer Show

I. About the Clothing Brand:Gucci

 Gucci was founded by Guccio Gucci in Florence in 1921.With beginnings at the end of the 19th century, the Gucci^{[10][11][12][13]} company became one of the world’s most successful manufacturers of high-end leather goods, clothing, and other fashion products.

Works Cited （参考文献）

"Gucci." Wikipedia. Wikimedia Foundation, n.d. Web. 05 July 2016.〈https://en.wikipedia.org/wiki/Gucci〉

II. About the Designer

As a teenager in the early 1900s, Guccio Gucci was a lift boy at the Savoy Hotel in London. Inspired by the elegant upper class guests and inspired luggage by companies such as H.J. Cave & Sons, he returned to Florence and started making travel bags and accessories. He founded the House of Gucci in Florence in 1921^[1] as a small family-owned leather saddlery shop. He began selling leather bags to horsemen in the 1920s. As a young man, he rapidly built a reputation for quality, hiring the best craftsmen he could find to work in his atelier.^[2] In 1938, Gucci expanded his business to Rome. Soon his one-man business turned into a family business, when his sons Aldo, Vasco, Ugo and Rodolfo joined the company.

In 1951, Gucci opened their store in Milan and two years later, the company expanded overseas with the opening of the Manhattan store.

Works Cited （参考文献）

"Guccio Gucci." Wikipedia. Wikimedia Foundation, n.d. Web. 05 July 〈https://en.wikipedia.org/wiki/Guccio_Gucci〉

III. My Reaction

A. Reaction Point - accessory

• something such as a bag, belt or jewellery that you wear 
• Bags are most famous accessory of Gucci
• Many kinds of Gucci's bags have "Sherry Line" sometimes called "Ribbon Line". The line has green and red lines which modeled a girth of harness. Horse is symbol of celebrity.

B. Reaction Point - symbol

• A mark or character used as a conventional representation of something.
• Gucci has symbol mark "GG" mark on its many kinds of accessories. 
• From the end of the 1960s, "GG" mark which was taken from Guccio Gucci's initials has been started to use on the accessories. It became the beginning of Gucci monogram boom.

C. Reaction Point - apparel

• Clothing that serves as dress or decoration 
• Gucci is famous for bags or purses or watches, but there are also clothes, shoes, jewelry or perfumes. 
• Every products of Gucci has elegant atmosphere and gives a lady wearing it elegant  mood.

D. My General Opinionted
I have never had any Gucci product because it is quite expensive and has adult mood. Now I know Gucci's history, so have been interested in this brand.  Gucci family and Patrizia's history is really like a film, so please check that.